Back to Business with Business One Stop

14 years since the launch, Business One Stop is back to business with a fresh new look & feel.
SERVICES

Branding UX/UI Strategy Web Development

my role

UX Designer/ Visual Designer

introduction
The Mission

Small businesses and their owners face challenges now more than ever. They need a combination of resources, education, and support to prosper through increased revenue and job creation. That’s why SBSD primary work in the agency is focusing on accomplishing this goal by utilizing tools like BOS to build the capacity of SWaM (Small, Women, and Minority-Owned Businesses) and Service Disabled Veteran-Owned businesses. 

Our goal was to help refresh Business One Stop with a new, up-to-date user experience for the website and New Business WIzard Online Registration System with the hope of making the process of starting a business less intimidating. 

The Outcome

We Designed the Business One Stop visual identity from the ground up, capturing the agency's excitement and value in a new logo and brand style guidelines. We then built a highly-effective website and “New Business Wizard Online Registration System” that help helps educate leads and convert customers. 

The Impact

We Designed the Business One Stop visual identity from the ground up, capturing the agency's excitement and value in a new logo and brand style guidelines. We then built a highly-effective website and “New Business Wizard Online Registration System” that help helps educate leads and convert customers. 

(Before) Old Website Design
The Process / Phases

User Personas

Customer Journey (Small Business Owner)

Empathy Map
Stylescape Directions Based on User Persona

Stylescape options presented to the client

Logo Redesign - Before and After

(After) Public-Facing Homepage Redesign
Public User Facing Flowchart
Registered Facing User Flowchart
Flowchart-Overview of Website User Journey