Building a Brand with the BJJ Physio™

The Mission‍

It is an undeniable fact that Brazilian Jiu-Jitsu is one of the fastest-growing combat sports in the world. For many people, it's a way of life. Dr. Carlos Berio, physical therapist and owner of a sports medicine practice has been training for over a decade in BJJ and discovered the need for a reliable source of information to help training partners with their injuries. The mission was to develop a brand by creating reliable resources to help practitioners of the sport by deploying curated content and a better online user experience to help a growing community stay on the mats and optimize physical performance.

The Outcome

We created custom recovery programs and a library of content to help educate Jiu-Jitsu practitioners to train smarter and recover faster from common grappling injuries. We also implemented a new feature matrix on the website called Virtual Visits, allowing users to schedule a consultation with a Certified BJJ Physio affiliate online to answer pain points.

The Impact

Since the relaunch of the website and repackaging content for short format video, bounce rates dropped, conversion rates have more than doubled, and the quality of leads overall are more educated, better qualified, and ready to buy.